STANLEY recently opened a warehouse in Jebel Ali to cater the Middle East and African markets. STANLEY, with the help of a local partner, Ahmed Mohsin Trading, held a seminar in Oman to introduce itself and its marketing strategies to many professionals present. During the seminar, Mr. Sebastien GELIQUOT-SERNA (Middle East & Africa Sales Manager) presented an overview of the STANLEYWORKS GROUP (SWK) and its future goals. Mr. Muhammad Riaz (Business Development Manager) talked about the marketing strategies in Oman and Mr. Roshan Antony (Operations Manager) presented the logistics and customer service system in Jebel Ali. At the end Ahmed Mohsin was presented with a certificate of being authorized to sell STANLEY tools in Oman.

    We strongly believe that this seminar has helped STANLEY to get more brand awareness in the market and helped the many professionals present in the seminar to better understand the products and how to get the best out of our tools. It took away some of the confusion and misunderstanding that many had and now empowers them to choose the right product for the right job.

 
    Overall it was informative, educative and greatly successful seminar. A big thank you goes to eveyone who contributed in this seminar.